Our 5 key tips for successful healthcare pitch decks
A professional, branded pitch deck can help separate you from your competition.
Why is it important to have a custom designed pitch deck for my start up?
Pitching your startup is a mix of art and science. Whether you are in Series-A or C of funding for your start-up, putting your best foot forward can be the key to your long term success. It may appear easy to quickly find a template online, however in the long term, these templates can only take you so far as they do not consider the unique perspectives and needs of each budding enterprise. However, you do not need to be a large established company to access medical visual communication studios, like Biotic Artlab, who craft professional pitch decks suited for businesses at any stage of development and growth.
At Biotic Artlab, our team of illustrators and designers believes that everyone should have access to having their story told. In creating impactful visual content, we allow clients in healthcare and life sciences to engage with their audience. Our custom designed pitch decks clearly communicate the goals of clients from all corners of the scientific, healthcare, and biotech industries.
Read more to see our approach to designing pitch decks for healthcare start-ups.
What is the goal of a pitch deck?
Start-up pitch decks are a crucial part of growing your business as it provides key investors with the necessary information about your business plan, products and services, fundraising needs, and key metrics such as product valuation, target markets and demographics and short term and longterm financial goals.
The core goal is to pique the excitement of the investors in your company and in our Covid-19 era, we can see clear statistics of the different opportunities in venture capital and M&A deals. During this period, venture capital deals in health tech in the U.S. alone were at a high point in 2020, with $14 billion invested over 440 deals.
Source: McInsey
What are challenges with life science/healthcare pitch decks?
On top of needing to best explain what your start-up's product and services solve, it must also address the long clinical timelines associated with drug development. In addition, it is important to include what are the associated risk for investors as well as the market size and opportunities available. All of this together can result in ultra wordy presentations with overly complex structures that are difficult to understand. Finding the balance of conveying your goals clearly while staying true to your brand can be an overwhelming task.
Our top 5 key tips for a successful pitch deck:
Tell a good story:
Data and facts alone are not enough. Great stories keep us engaged and can inspire empathy in the listener. A compelling storyline has the capacity to separate a mediocre pitch presentation full of data and jargon from a winning pitch deck that will inspire your investors. Even as you are outlining the likelihood of use when the product reaches the market or highlighting the intellectual property of your business, don't forget to humanize your writing language! Medical visual communication studios can help you build your story after doing an initial on-boarding to get to know your product's goals.
2. Concise visualization of development timeline:
This can be a tricky one as development timelines are often long, complex, and filled to the brim with text. A good designer can help you organize this information onto ONE slide. In doing so, they will create a hierarchy of information that is easy to scan by your investors.
3. Clear and consistent branding:
Branding covers not only the visual components of your product/service but also the tone of voice in which you deliver your messaging. Inconsistencies in font, icons, and colors can diminish the professional quality of your presentation. Taking time to consider how your company wishes to present itself is a key part of creating a connection to your audience. Our design team will walk you through the process of auditing your brand, and coming up with a strong brand strategy that can serve as the foundation for your communication materials.
Source: Biotic Artlab
4. Engaging custom medical illustrations and animations:
Custom medical illustrations and animations help tie your start up's messaging, mission, and vision together by elevating the cohesion of your brand. This can look like many things. Medical illustrations can bring your work to life through a visualization of your medical device, surgical technique, or even concept mockups of a potential medical app. On the other hand, eye-catching medical animations can also be create for strengthening your marketing campaign. A medical explainer video or mechanism-of-action animation can help you stand out from your competition as well as leave a mark in the memories of your investors. Our medical illustrators and animators will work together with you to find the right solution for your brand.
5. Strong design:
Tying together branded content and your company's unique selling point is no easy task. The design of a pitch deck is what sets the tone for the viewer and dictates how people perceive it's value and potential. Here at Biotic Artlab, design is both an art and a science. By using a human-centric mentality, our design strategy revolves around finding the right solution to connect you with your audience. When so much piggybacks on the clear delivery of complex information, collaborating with a team of designers specialized in healthcare visual communications can ensure that your pitch deck has the correct balance.
What to expect when working with a medical visual communications studio?
When you work with a medical illustration studio, you can expect a blend of designers, communicators, artists, versed in the visual communication of science. Biotic Artlab is a team of medical illustrators and designers all with a Master's in Scientific Illustration.
Company Audit: During the onboarding meeting, we gather all the information about you and your business in order to showcase your strengths and goals. During this time, we will ask you to fill out a brand questionnaire that lets you reflect on your company's story, your offerings, and your goals. Simultaneously, we will perform market research and competitive analysis to round out the audit.
Brand Development: We work closely with you to create an inspiring presentation that accurately reflects your brand values and tone of voice. These will complement the the analysis of the problem, target market, your solution, traction, marketing and sales strategy, competition, team, financials, as well as investments and funding.
Custom Pitch Deck: The finished result is a personalized pitch presentation deck that authentically reflects your business.
Let's collaborate! 🤝
Finding the right visual communications provider is key to building a long-lasting relationship to foster your start-up as it continues to grow. We believe in more than just making images. We believe in giving your research a face through scientific storytelling.
If your start-up is seeking to develop a pitch deck specific to your needs, please reach out to us below or at info@biotic-artlab.com. We look forward to creating your science story together.
